Drop off your CV
We serve the global HR community through our offices located in Delhi, Hong Kong, London, New York, São Paulo and Singapore and have placed HR leaders in over 30 countries.
I recently did a LinkedIn poll looking to understand the gaps in knowledge HR Leaders f...
I recently did a LinkedIn poll looking to understand the gaps in knowledge HR Leaders felt they had. One of the stand outs was the issue of Generation Z (Gen Z) attrition.
Among emerging talent, Gen Z are the pool coming into the workforce and those that will become future leaders. Born between 1997 and 2012, Gen Z brings a unique set of skills and expectations to the workplace. One crucial factor influencing their decision to stay with, or leave, a company is a strong employer brand.
In today's competitive job market, attracting and retaining top talent is a significant challenge for businesses. Earlier this year our partners at ViewHR, wrote a blog outlining how organisations can engage Gen Z. In this piece, I will be doing a deeper dive on why employer branding is key to Gen Z talent attraction and how businesses can enhance/leverage their employer brand to better engage and therefore retain this generation.
So what are Gen Z’s expectations?
As the aforementioned article mentions, there are key expectations that Gen Z seek from a people experience perspective:
Why is Employer Branding important to Gen Z?
Gen Z individuals heavily rely on digital channels, social media, and testimonials to research and evaluate potential employers. As a result, a strong employer brand is crucial for attracting and retaining top Gen Z talent. Here's why:
How to enhance your employer brand for Gen Z:
The following key strategies align with Gen Z’s expectations and can be implemented by businesses to minimize Gen Z attrition:
For a deeper dive into this topic, Early Talent specialists Handshake have a guide on building a strong employer brand that attracts Gen Z.
Gen Z's increasing significance in the workforce requires businesses to recognise the impact of employer branding on engagement and retention. By aligning your employer brand with Gen Z's values and expectations, organisations can reduce attrition rates and create an environment where this generation thrives, contributing to long-term success.
As the leaders of the future, Gen Z deserves careful attention and investment to ensure a loyal, high-performing, and successful workforce. Building an authentic, purpose-driven, and transparent employer brand will not only attract Gen Z talent but also cultivate an environment whereby they thrive and contribute to organisational success in the long run.