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“Culture is simply a shared way of doing something with a passion.” -Brian CheskyThe world s...
“Culture is simply a shared way of doing something with a passion.” -Brian Chesky
The world saw a record number of employees voluntarily quit their jobs in the past year, so much so that it led to the term ‘The Great Resignation’ being coined. A significant number of contributing factors that led to as many as 81% of workers wanting to leave their workplace can be traced back to cultural issues within organizations including workplace toxicity or lack of appreciation.
The significance of company culture:
To understand the significance of culture in retaining talent, let’s look at some global statistics:
These are some strong numbers!
Culture has two major components: alignment and connectedness.
Alignment refers to the employees being acutely aware of what the culture of their organization is and believing that it is right for the firm. A lot of companies tend to focus heavily on this part. Numerous resources are deployed to advertise the great culture that they offer.
Connectedness is an equally important aspect of work culture, where workers who are made aware of the company’s culture identify with it and care about it. Having the best culture at your workplace cannot translate into anything if your workforce does not care about it.
The question now is, what can businesses do to align their workforce to their culture as well as make them feel connected so the talent that drives the business’ success is retained and kept happy?
There is no one-size-fits-all approach that can be taken to address this need but below are a few ways that can be taken into consideration and improved upon:
To conclude, nurturing the culture of your company can enable its purpose and strategy, and can scale its performance extraordinarily. Like most good things, it will take time and consistent efforts to align your employees to the company’s values and help them identify with them, leading them to stay with the organization for longer and be more engaged in their work.
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